The Rolex GMT-Master II, affectionately nicknamed the "Pepsi" for its iconic red and blue bezel, holds a special place in the hearts of watch enthusiasts. Its history is rich, marked by periods of production, discontinuation, and highly anticipated reintroductions. While a true 1996 Pepsi GMT-Master II doesn't exist in the way many collectors might imagine, understanding the lineage of this coveted timepiece is crucial to appreciating its modern iterations and the fervent market surrounding it. This article will delve into the history of the Pepsi GMT, focusing on the models that led to the modern resurgence and addressing the specifics of the search terms provided.
The Myth of the 1996 Pepsi and the Precursors:
There was no official Rolex GMT-Master II with a Pepsi bezel released in 1996. The confusion likely stems from the enduring popularity of the earlier Pepsi GMTs, primarily those produced in the 1950s through the 1980s. These earlier models, often with references like 1675, 16750, and 16710, featured the classic two-tone ceramic or aluminum bezel insert with its distinctive red and blue coloration. These watches, now highly sought-after collectibles, established the "Pepsi" moniker and laid the groundwork for the modern versions. Their discontinuation paved the way for a period where other bezel colors and materials took center stage. This absence from the market only served to heighten the anticipation for a Pepsi's return.
Rolex GMT Pepsi Discontinued:
The "discontinuation" of the Pepsi bezel wasn't a single event but rather a gradual phasing out of various references over time. The last generation of the steel Pepsi GMT-Master II, reference 16710, was discontinued around 2007-2008. This marked a significant period where collectors had to turn to the secondary market to acquire these highly desirable timepieces, driving up their prices considerably. This period of absence only fueled the demand and anticipation for its eventual return.
Rolex GMT Pepsi 2020 and Beyond:
The year 2020 saw Rolex release a highly anticipated update to the GMT-Master II Pepsi. This new model, reference 126710BLRO, featured a significant improvement: a two-tone Cerachrom bezel insert. Cerachrom is Rolex's proprietary ceramic material, known for its exceptional scratch resistance and vibrant color saturation. This new Pepsi, available in stainless steel, addressed the durability concerns of the earlier aluminum bezel inserts while maintaining the classic aesthetic that collectors craved. The popularity of this 2020 release was immense, solidifying the Pepsi GMT-Master II's position as one of Rolex's most iconic and sought-after models. The waiting lists for authorized dealers became legendary, further emphasizing the watch's desirability.
Rolex GMT Pepsi for Sale:
Finding a Rolex GMT Pepsi for sale, whether it's a vintage piece or a modern release, can be a challenging but rewarding endeavor. The secondary market, including online marketplaces and reputable watch dealers, is the primary source for pre-owned models. Prices vary dramatically depending on the reference number, condition, and box and papers included. Vintage models, particularly those in excellent condition with original boxes and papers, command premium prices. The 2020 and later models, while newer, also maintain high resale values due to their popularity and relatively short supply. Potential buyers should be aware of counterfeit watches and should carefully vet any seller before making a purchase.
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